In 2014, three engineering Ph.D.s from Google started BorderX Lab in Silicon Valley, California with one mission – make it safe and convenient for shoppers worldwide to buy authentic products at a fair price.

BorderX Lab has developed an innovative personalization and logistics platform to create the world's best cross-border shopping experience. We also assembled a team of in-house influencers to create highly engaging original content to showcase brands and products.

Today, BorderX Lab is a global leader in cross-border e-commerce. Our company has over 150 employees in the US and China and over 50 top merchant partners across the US and Europe earning millions of dollars a year.

Our Story

Apr

Bloomingdales launches 

on Beyond's marketplace

2015

Apr

First order made on Beyond and shipped from NYC 

to Shanghai 

2018

Aug

4 million downloads

2017

Dec

Over 50 merchants and 

brand partners

Jan

The APP is renamed

别样(Beyond)

Jan

5th Avenue App reaches 100K product items after 

one month of operation

2014

Dec

5th Avenue App is live

Sep

BorderX  Lab Inc. is 

officially incorporated

Aug

Barney's New York lauches
on Beyond's marketplace

Mar

3 million downloads

Jul

First brand earns USD 1,000,000/month on APP

2016

Aug

1 million downloads

Dec

2 million downloads

Jun

BorderX Lab is named Finalist for New Publisher of the Year 

by Rakuten Marketing and had the highest GMV among

all competitors

Feb

China headquarters opens

in Shanghai

Mar

First multi-brand retailer earns USD 1,000,000/month

May

Saks 5th Avenue launches

on Beyond's marketplace

Investors

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Partner with us:   merchants@borderxlab.com

General: contact@borderxlab.com

298 S Sunnyvale Ave, STE 210

Sunnyvale, CA 94086

​别样APP
@别样APP

Contact us to receive a free cross-border analysis and consultation for your business.