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Content Marketing Specialist

BorderX Lab is the creator of the Beyond Fashion and Beauty Discovery Marketplace launched in 2014. We connect Chinese shoppers to official websites of brands and merchants including Saks, Bloomingdales, Everlane, Finish Line and Alexander Wang. Through our direct partnerships with major US and European fashion + beauty brands we guarantee our users receive authentic products at authentic prices. For brands we provide a turn-key solution to China localization and logistics. BorderX Lab has offices in Silicon Valley and Shanghai.


As a Content Marketing Specialist you will work closely with members of marketing team to educate our growing customer base and drive sales by utilizing your Marketing skills and experience. You will be focusing on generating fashion and lifestyle related content, introducing American/European brands/products to Chinese oversea shoppers.



  • Introduce trending US and European brands to Chinese consumers through eye catching content.

  • Create and publish professional articles in Chinese.

  • Explore and report partner merchants’ promotions and publish daily editorials.

  • Collaborate with team members on new marketing strategies and execute marketing campaigns.

  • Communicate professionally with prestigious brands or department stores directly as a representative of the company.


We are looking for someone who has

  • Fluent in Mandarin Chinese (verbal and written) and English.

  • 2+ years of fashion industry experience, fashion-related and marketing degree is a plus.

  • Professional experience using Adobe Photoshop and video editing.

  • Has deep knowledge of trending fashion brands.

  • Be innovative to create viral content.


You will thrive in this role if

  • You are passionate about USA-China cross-border e-commerce market and eager to connect US and European brands with emerging Chinese middle class consumers.

  • You are enthusiastic, proactive, energetic, and professional.

  • You are a self-starter with a willingness to suggest new ideas, own processes, and have strong prioritization skills.

  • Can collaborate with team members in content marketing, social marketing, operation, and product development.

  • Have experience of collaborating with e-commerce operations (customer happiness, traffic acquisition/user growth, merchandising, content curation, logistics, payment, etc).


Interested in this role?

Email a PDF of your current resume and a brief introduction to


Company Mission:

Connect US and European brands with Chinese consumers with our mobile marketplace app: Beyond  ( through data-driven marketing technology. BorderX Lab was co-founded by three Google alumni with serial entrepreneurial experience and is headquartered in Silicon Valley. We are currently in a very high-growth mode and laser-focused on customer optimization.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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