BorderX Lab is the creator of the Beyond Fashion and Beauty Discovery Marketplace launched in 2014. We connect Chinese shoppers to official websites of brands and merchants including Saks, Bloomingdales, Everlane, Finish Line and Alexander Wang. Through our direct partnerships with major US and European fashion + beauty brands we guarantee our users receive authentic products at authentic prices. For brands we provide a turn-key solution to China localization and logistics. BorderX Lab has offices in Silicon Valley and Shanghai.

 

Responsibilities​

• Create, articulate, and execute a vision and strategy to rapidly increase the followership and quality of BorderX Lab’s social communities in North America.

• Develop the regional social media roadmaps and support global, regional and localized marketing plans that achieve both scale and engagement through paid or owned media.

• Apply engineering oriented management skills and software tools to manage company’s social media strategies.

• Execute all social media activities to build a strong presence on these social media channels and grow company’s followers.

• Use creative means and existing source of software tools to plan, organize, and implement a range of social media programs, campaigns and/or events that drive borderxlab.com site traffic, brand awareness and interest in BorderX Lab’s business platform solutions.

• Monitor all social media outlets, such as pages, sites, blogs, on a daily basis and post/respond on particular topics or in response to other posts/comments using professional engineering languages and terminologies.

• Capture regional learnings and curate best practices and apply to content, social strategies and company’s product development.

• Research, analyze, and report marketing, advertising and overall social media industry trends in the United States, China, and worldwide.

• Determine future direction of industry after corroborating data and identify current saturated and/or emerging markets.

• Communicate research findings, make recommendations and advise the company on business strategy.

• Store, maintain, and update business intelligence database and social media database.

• Conduct market and social media analysis using competitive practices and tools.

• Research industry benchmarks including pricing, changes, availability, service levels, and trends.

• Generate marketing reports in order to create and refine company’s product development efforts, advertising, and analyze partners’ responses regarding company’s business solutions.

• Use business intelligence tools to collect and compare data on customer demographics and customer habits in U.S. and China to identify potential markets for advertising.

• Identify new business opportunities, stay ahead of the curve in leveraging all social media to further BorderX Lab’s strategy and help the business achieve its goals.

 

We are looking for someone who has​

• Master’s degree in Marketing, Management, BA or related field

• One (1) year of experience in the position offered or related occupation.

 

You will thrive in this role if

• You are passionate about USA-China cross-border e-commerce market and eager to connect American and European brands with emerging Chinese middle class consumers.

• You are enthusiastic, proactive, energetic, and professional.

• You are a self-starter with a willingness to suggest new ideas, own processes, and have strong prioritization skills.

• Work as a collaborative and responsible team player.

• Passionate in design, internet, and technology, as well as stay informed on the trends in the industry.

 

Interested in this role?

Send Resume and brief introduction to BorderX Lab, Inc., 298 S. Sunnyvale Ave., Suite 210, Sunnyvale, CA 94086 Attn: HR Lead

 

Company Mission:

Connect US and European brands with Chinese consumers with our mobile marketplace app: Beyond  (http://www.borderxlab.com/product) through data-driven marketing technology. BorderX Lab was co-founded by three Google alumni with serial entrepreneurial experience and is headquartered in Silicon Valley. We are currently in a very high-growth mode and laser-focused on customer optimization.

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.