Our Story

In 2014, three engineering Ph.D.s from Google started BorderX Lab with one mission – make it easy and efficient for shoppers worldwide to buy authentic products at a fair price.

BorderX Lab has developed innovative AI technology for a seamless cross-border shopping experience. We also assembled a team of in-house influencers to build brands and generate demand.

Today, BorderX Lab is a global leader in cross-border e-commerce. Our company has over 150 employees in the US and China and over 50 happy merchant partners across the US and Europe. We partner with top venture capital firms in the US and China.

Milestones

2017

2016

2015

2014

Dec 2 million downloads

Aug 1 million downloads

Jun BorderX Lab is named Finalist for New Publisher of the Year by Rakuten Marketing and had the highest GMV among all competitors

May Saks 5th Avenue launches on Beyond's marketplace

Feb China headquarters opens in Shanghai

Feb Macy's launches on Beyond's marketplace

Apr Bloomingdales launches on Beyond's marketplace

Apr First order made on Beyond and shipped from NYC to Shanghai

Jan The APP is renamed 别样（Beyond）

Jan 5th Avenue App reaches 100K product items after one month of operation

Dec 5th Avenue App is live!

Sep BorderX Lab Inc. is officially incorporated