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Introducing: ItalyLux and ChinaLux

  • Writer: Beyond
    Beyond
  • Aug 20, 2022
  • 1 min read




Most of the time, merchants partner with BorderX Lab and Beyond and bring along their products. But sometimes, we source it ourselves. ItalyLux and ChinaLux were launched on the Beyond shopping platform in March 2022 and July 2022, respectively. Their products differ in origination, and the logistics route taken to the end customer.


Both ItalyLux and ChinaLux are BorderX Lab created storefronts for long-term merchant vendor partners that strived for an established online presence and further exposure. Due to deep API integration with these two vendors, BorderX Lab is able to assist with pricing adjustments, inventory management, and supply/demand projection. By actively having all the inventory and SKUs on hand and at wholesale prices, BorderX Lab is able to more dynamically adjust prices and passing on its benefits to the consumers.


ItalyLux and ChinaLux both originated from Fulfilled By Beyond (FBB). Historically, there were three models of sale: wholesale, pre-sale, flash sale. However, these previous versions also utilized manual integration model, which can result in slower and potentially inaccurate inventory reports. Our deep API integration with Italylux and Chinalux was quick and seamless, with little cost on either parties. Since launch, the total GMV has been over $200k, and only increasing with the upcoming shopping season.


BorderX Lab is also gearing up to launch another storefront, Eurolux. Stay tuned!



 
 
 

10 Comments


Eileen Dai
Eileen Dai
5 days ago

The launch of ItalyLux and ChinaLux is a brilliant strategic move by

BorderX Lab. By creating these dedicated ecosystems for specific luxury

hubs, they are tapping into the growing consumer demand for

authenticity and curated experiences in cross-border e-commerce.


I’ve been synthesizing these updates into a market analysis report

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Great to see BorderX Lab continuing to innovate in the global

retail space. Can't wait to see how these platforms evolve!

Like

Eileen Dai
Eileen Dai
5 days ago

It's impressive to see how BorderX Lab is segmenting the luxury market

with targeted apps like ItalyLux and ChinaLux. Streamlining the

cross-border experience is key, and focusing on specific cultural

hubs like Italy shows a deep understanding of what luxury shoppers

are looking for today.


I’ve been summarizing these new platform launches for my latest

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Looking forward to seeing the expansion of these apps and how

they influence global shopping habits!

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Oct 23, 2025
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Marilyn Joe
Marilyn Joe
Aug 25, 2025

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